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The web page states the following, "Mobile CRM App powered by Formitize." We saw that the web site stated " Like everybody else in our industry, the paperwork has always been a constant headache for our business." It also said " The Formitize App has had a transformational impact in not just getting rid of the paper but, just as importantly, delivering a level of compliance that just wasnt possible before. Your Free 30 Day Trial Today. No Upfront Fee, No Contract, No Credit Card, No Risk - Just a Great Free Trial. Everything you need to run your Paperless business." The header had formitize as the highest ranking optimized keyword. This keyword is followed by paperless, paperless forms, and mobile forms which isn't as urgent as formitize. The other words mobilecrmapp.com uses is smart forms. iPad forms is included and could not be understood by search engines.